Since 2013, Soundtrack Your Brand has been keeping customers up to date with the latest scientific research on music in commercial settings.
Collaborating with a network of renowned academic institutions and leading brands around the world, we garner unmatched insights that help our clients and partners reach excellence.
A great soundtrack can enhance a restaurant experience, make guests stay longer and spend more. Do you think the music you hear in a restaurant matters?
A new study from the Stockholm School of Economics shows that background music that fits the brand can boost store sales by over 30%. Do you know how your brand sounds?
Researchers have long known that music can influence consumers' experience and behavior. Here we provide an overview of previous research and summarize the results.