Spotify might have recently surpassed 70 million paid subscribers but it remains illegal for businesses to play its music, so an Australian entrepreneur is helping it reach the commercial market indirectly.

Dean Cherny, whose Melbourne-based Marketing Melodies has provided instore music to the likes of Optus, Kathmandu, Grilld, Witchery, Portmans, Mimco and Sass & Bide for 30 years, has become the Australasian reseller for Soundtrack Your Brand, a company started by a former Spotify executive in 2014 which is using the Swedish streaming giant's financial backing to disrupt the muzak game.

Separate licences are required for songs to be legally played in commercial premises as well as for individual use, and Soundtrack Your Brand co-founder Andreas Liffgarden, who used to run Spotify's business development, has previously said his former employer wanted to concentrate on growing its individual paid subscriptions.


Exclusively for Marketing Melodies

Sign up for Soundtrack Business via Soundtrack Your Brand's exclusive reseller partner in Australia & New Zealand, Marketing Melodies.

34.99USD per location & month after your free month ends.

Everything is included.

And more features and music is released every month.

  • 25+ Soundtracks
  • 150+ Playlists
  • Music scheduling
  • The Remote app
  • Control unlimited number of locations
  • Now Playing-screen and much, much more.

Do I need to continue to pay PPCA and APRA fees?

Yes. Composers and musicians get paid for the music you play in your place of business through their collecting societies. You need to pay the fees when you play music in your business, no matter if you play music from a radio, a CD player, or an online streaming service like ours.

Got questions? Contact us!

or give us a call: +61 3 9016 3576

A Spotify-backed company

Soundtrack Business is a service provided by Soundtrack Your Brand. Marketing Melodies is Soundtrack Your Brand's exclusive reseller partner in Australia and New Zealand. © Copyright Soundtrack Your Brand™. Legal & Cookies