Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets.

Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces.

The reseller agreement will see Marketing Melodies exclusively provide access to Soundtrack Your Brand’s technology, and grants retailers and business owners access to the world’s largest music library for commercial use for the first time in Australia and New Zealand.

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